Research
The thorough and systematic analysis of all relevant information is an important basis for evaluating the complexities of the messages you wish to communicate. The subject of desktop research can be the company, the target group, the competition or other influencing factors in the market for applicants. The aim is to answer questions such as the following:
- Which are the main arguments that competitors use to appeal to your target group and what consequences does this have upon your own position as an employer?
- To what extent is your actual recruiting message targeted specifically at your different target groups?
- To what extent do campaigns contribute to the actual perception of your company as an employer?
trendence takes over the analysis of a closely defined problem, in consideration of all the relevant data and sources of information and helps you to reduce the complexity of the message, without simplifying the content.
